Business • 4 min read
Every so often, I hear a story which makes no sense. “We put a huge popup banner on our website, and our sales increased by 15%”, “we slowed down our website, and our sales funnel converted 2% better”. While these sentences may make technical sense, they’re odd to wrap one’s brain around, as they shouldn’t […]
Read Article →
Life • 2 min read
I’ve heard semi-regularly that, as South Africans, we tend to not be very direct in our communications. For example, we may say something like “you may not want to do that”, when what we really mean is “don’t do that”. This sounds small, yet has a definite snowball effect. Changing this approach is something I’ve […]
Read Article →Business • 3 min read
“Jobs to be Done” is a framework often used for making effective product decisions. The intention is to understand what your customer is “hiring” your product to do. For example, we hire our email client (Outlook, Gmail, etc) to provide clear and easy access to our email. If that ever stops happening, we’d hire a […]
Read Article →
Business • 2 min read
I’m someone who enjoys gathering as much information as possible on a topic, as I enjoy the context. Practically, this often translates to picking up a new podcast (for example) and starting right at the beginning (even if there are hundreds of episodes). I feel this helps to provide context for where the podcast began, […]
Read Article →Get more insights on technical leadership, teams, and software development delivered to your inbox.