Coaching, Life • 2 min read
When in doubt, default to creativity
We are at our best when we are creating.
Read Article →Fractional_CTO
I help founders navigate complex and high impact tech decisions, coach emerging engineering leaders, and build high-performance web software.
No hard sell. Just actionable advice.






Target: Founders
Stop guessing with your roadmap. I provide high-level architectural guidance, dev team building and vendor selection.
Target: New Engineering Managers
The shift from maker to multiplier is hard. I coach and mentor new leaders on delegation, performance management, and communication.
Target: Partners
When off-the-shelf platforms aren't enough. I partner with founders to build scalable web software focused on speed and impact.
I'm Matt. For over 21 years, I've been obsessed with not just how software is built, but why.
I started as a backend developer, staying up late debugging messy legacy code. Eventually, I moved into leadership, where I realized the hardest problems aren't technical—they are human.
Today, I exist at the intersection of these two worlds. I speak "Executive" to founders and "Engineer" to developers, ensuring that your technology strategy actually serves your business goals.

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Years Experience
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Coaching, Life • 2 min read
We are at our best when we are creating.
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